Frederic Landtmeters, Global Director Beck’s – Inbev

“As a Global Marketing Director for Beck’s, I am not only the guardian of the brand positioning, I also need to guarantee that our consumers are always exposed to communication which is developed according to the highest quality standards. We are dealing with premium brands, and compromising on production values is not part of the vocabulary I can afford to use. From the internal partnership with Tom as a Commercial Procurement Director, I have learnt that Procurement does not necessarily have to be about reducing costs; in many instances, I was given options of reducing costs versus getting more for less, which is where I really got to see the added value of Procurement as part of the marketing processes. Tom is not just a 'buyer'... he understands consumer marketing, and has proven to be very innovative in the quest for the best value for money."